Bacall Associates - 21 years of never-say-die commitment to their clients

Do you want to add more vivacity to your PR campaigns? Do you need more flavor to your marketing? Do you need an upgrade to your campaigns? Bacall Associates in Singapore is the place to be for all your needs! It is a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market.

Bacall Associates is one if the most respected PR companies around the globe. Reviews reveal that its clients are proud to be a part of such thriving company. According to them, Bacall’s competence and professionalism are beyond compare.

The team of Bacall Associates also provides ingenious and fresh story ideas with their impressive ability and superlative drive. They have an in-depth knowledge regarding marketing and sales, public relations, and travel. They’re straightforward and dependable individuals who are dauntless and can face demanding challenges.

The company is always enthusiastic in launching and maintaining profiles for airlines, destinations, hotel groups, luxury development, resorts and health retreats, and travel companies worldwide. Bacall Associates’ clients strongly believe that its nonpareil positive attitude is what makes them a successful company because it allows them to accomplish any difficult tasks with an optimistic mind.

The company also offers great assistance to their clients as well as the expertise in the field of all things luxury. They have the capability of drawing on a broad range of media and industry contacts.

The team of Bacall Associates is also known for their punctuality because they never failed to answer every inquiry of their clients in a timely manner. No wonder why the company has garnered a lot of clients that’s consist of aviation and infrastructure, along with some of the best hotels in the world such as the Burj Al Arab in Dubai.

Bacall Associates has a great network to all pertinent media, travel trade and social authorities that’s why they always follow a proactive approach to the market. The company has the perfect method and knows the most effective ways of acquiring the best media response. It also established small niche operators in the marketplace and formed PR strategies for major tourist boards and travel companies.

Bacall succeeded in securing a major consumer award for one of the Hilton’s resort properties. It has an attentive and creative team that’s dedicated in reaching the company’s objectives, and achieving particular public relations goals of the clients and driving the business at the same time. They also deliver a lifestyle edge to their work to add interest to their campaigns and guarantee the reach of the right audiences for their clients.

As previously stated, the company works to a very high standard and stands for their clients in the most professional and positive manner. Clients are amazed with the level of contact that Bacall Associates have within media circles and the company’s efforts in promoting the image and profile of their respected firms. With their outstanding qualities, the company also made a solid relationship not only with their clients, but also with journalists.

Bacall Associates has a strong marketing edge that lets them create innovative concepts  and initiatives that excel, yet balance pure media placement. For the years, they have played an important role in securing numerous awards for their clients to strongly establish them as world class properties.

Bacall Associates Travel Singapore Insider Tips from a Local

When I visited Singapore for the first time I instantly fell in love with this city-state: its futuristic design, the combination of different cultures and the diverse food. I was lucky to meet Jaclynn Seah there, who is from Singapore and writes on her blog „The Occasional Traveller“. She showed me around and we had a great time. She tells you her insider tips for the Lion City – the best time to travel there, accommodation, restaurants and sights.

Jaclynn is The Occasional Traveller, a Singaporean girl with a full-time day job who loves to travel. She started her blog in 2010 to encourage fellow deskbound wanderlusters like herself to remember to take that time off and get away. She is always looking forward to that next trip!

Here are her insider tips for Singapore:

Why should everyone travel once in a lifetime to Singapore?

There’s nowhere in the world quite like Singapore!

When is the best time to visit it?

Singapore is hot all year round and we hardly have any seasons. Year end tends to be cooler but also more rainy, though really it can rain any time of the year.

June and December are school holiday periods in Singapore so your tourist attractions will be more crowded with families, so you might want to avoid those periods.

Which attractions of Singapore are worth to see?

The Marina Bay area (which you usually see on TV during the F1 Grand Prix in September) is a tourist hotspot but for good reason – Singapore is prettiest in the evening when the buildings are all lit up.

I recommend starting from the Esplanade, walking clockwise around the bay area across the Helix Bridge until you reach Marina Bay Sands.

Other tourist attractions that I think are worth seeing are Gardens by the Bay (18 Marina Gardens Dr) – the alien-looking Super Tree Grove is mostly free (unless you want to go on the Skywalk, a rickety walkway suspended near the top of the tree structures).

But it is worth going into the Flower Dome and Cloud Forest as well – beautiful and cool, a good way to spend your time ‚indoors‘ if Singapore is being all humid or rainy.

If you want a proper outdoor garden, Singapore Botanic Gardens (1 Cluny Rd) is centrally located in the downtown area and was just awarded a UNESCO award.

Bacall Associates - Innovative marketing events and PR

Wonder why a lot of clients had the pleasure and privilege of working with Bacall Associates? It’s because the company has been one of the most professional public relations companies around the world for several years and their shining reputation in the industry is one of a kind.

Each of Bacall Associates’ staff has a vast knowledge regarding travel as well as public relations, marketing and sales. You’ll witness exceptional professionalism in their work with their august ability and energy in providing ingenious and fresh story ideas. The staff’s positive attitude also leads them nine times out of ten to come up with a solution for any given situations.

Most of the testimonies from their clients include awe to the company’s unsurpassed knowledge and expertise in the field of all things luxury as well as their huge assistance for them. With this, Bacall Associates proved to have outshone all others.

Clients also have the greatest respect for Bacall Associates’ professionalism and competence. They’re also proud of the company’s devotion to their work as their queries are always promptly answered.

Bacall Associates always follow a proactive approach to the market via an excellent network to all relevant media, travel trade and society authorities. They have flawless style and know the most effective ways of getting the best media response. Most clients cherished their relationship with Bacall Associates and promised to remain being a partner of the company in the coming years.

Bacall Associates is proud to have a creative and diligent team that’s committed in achieving their objectives.  It is the only company to have succeeded in securing a major consumer award for one of the Hilton’s resort properties.

The company operates to a very high standard and represents their clients in the most professional and positive manner. Clients are also impressed with the level of contact that Bacall Associates have within media circles and with all their efforts that have benefited the clients greatly in promoting the image and profile of their firm.

Bacall Associates provides great care and attention to their clients through the unrivaled dedication of their team. Their team includes true professionals that have in-depth knowledge and extensive experience, and have an instinct for different publications’ needs.

For more than 20 years, Bacall Associates has always been honest and easy to work with in all of the dealings of their clients.

Meet Bacall Associates’ Team

Jeff Bacall is the company’s managing director. He has worked in public relations, marketing and sales for over 30 years. He has a good experience in both in-house and external consulting for travel and lifestyle firms. He has taken up leadership roles in the airline industry and has worked with both small and large scale hotels and residences.

Charlotte Lowe joined Bacall Associates after studying marketing at Bournemouth University. She gained great experience on a work placement year at a high profile rewards and incentive agency. She discovered her passion for travel at such a young age.

Zoe Slater graduated at University of Manchester in 2008 with a BA (Hons) in Politics and Modern History degree. After graduating with her masters in multimedia journalism at Bournemouth University in 2009, she worked as a freelance journalist for several publications and the Press Association. She has always had a passion for travel and after working with the in-house press and marketing team of the Zetter Group, she decided to join Bacall Associates to work on adifferent portfolio of accounts spanning Europe and Asia.

Other dedicated members of Bacall Associates include Flora Gandolfo, Claire DaBreo, and Nat Frogley.

Give them a call at +44 (0)870 428 8401 because they’d really love to hear from you, or why not drop them an email at pr@bacall.netand they’ll get back to you as soon as they can.

Bacall Associates - Easy Steps to Include Social Media into Sales Promotions

The tremendous impact of social media has brought to the business arena is phenomenal and Bacall Associates has been witnessing this phenomenon over the years. A social media campaign could add a cutting-edge facet to traditional sales promotions. Many customers prefer social media in looking for trusted reviews of different people about a particular service or product.

A well-designed social media campaign can be a powerful and effective sales tool as it enables your business to develop continuing relationships with your target audience and followers, and improve your understanding towards their needs.

Getting social media success usually includes a long process, particularly in small businesses, so you must flourish your profiles first and develop a genuine relationship with your business followers before easing into any type of sales promotions. The following are some of the easy suggestions prepared by Bacall Associates where you can use social media to your sales promotions.

Select the best platform for your business

Understanding on where you’re being found by your prospective customers on social media can assist you in determining on which platform you’re going to use for your brand. You can request your marketing team to report this information to you. But in the end, the platform should match your target audience. If your business is focused towards promotions and B2B then LinkedIn is an ideal option for you, but if you're aimed towards the consumer market then Facebook is for you.

Build a trustworthy image

This will not be easy, but you must do your best to build your business' creditability. You can begin with creating a professional profile and see to it that your posts and updates are discussion-worthy with only a small percentage of being directly promotional posts.

Properly handle gathered information

Social media provides an enormous quantity of data about qualified leads. A well-designed campaign using a combination of promo codes can provide many in-depth data, which is why most social media sites offer analytics to examine these data for future campaigns. It's important to correctly handle the data once these leads have been gathered.

Sell using social media

You can also achieve effective selling with social media. It is the best for daily deals or acts now offers. Encourage immediate action from your followers and motivate them to interact and share the offer, just make sure that it is a great deal to begin with so that they will be interested in sharing it. 

If properly implemented, Bacall Associates is convinced that social media sites can be an excellent addition to your marketing and sales toolkits. Since 1994, the Bacall team has been providing comprehensive public relations, marketing communications, and sales promotion services to their customers.

Bacall Associates: PR experts committed in luxury travel

PR experts committed in luxury travel and spas in Singapore

Since 1994, Bacall Associates has been respected by a lot of individuals because of their professionalism and their competence. It is particularly a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market.

Bacall Associates is passionate in launching and maintaining profiles for airlines, destinations, hotel groups, luxury developments, resorts and health retreats, and travel companies around the world.

Each of their incisive specialists has in-depth knowledge in the travel industry and has the ability of drawing on a wide range of media and industry contacts. Bacall Associates also brings a lifestyle advantage to their work by taking the message well beyond the travel pages to the luxury consumer.

With more than 20 years of extensive experience, Bacall Associates has garnered numerous clients worldwide, which includes aviation and infrastructure as well as some of the world’s best hotels, from independent properties to the iconic landmarks like the Burj Al Arab in Dubai.

Bacall Associates also established small niche operators in the marketplace and conceived PR strategies for major tourist boards and travel companies. It’s only natural for every company to work hard, right? But Bacall Associates always exceed the norms. Most of the reviews of their clients reveal that their services are unrivaled. They’re dedicated to achieving the specific public relations goals of their clients and driving the business at the same time.

Bacall Associates proved to the world that they have a great team. They’re passionate and ingenious individuals who can face any challenges. With their unrivaled commitment, they always exceed their clients’ expectations.

Perhaps one of the question that pops into your mind is, “What is their secret behind their success?” The answer seems so simple; they’re humble and honest, and have a positive attitude and a wealth of knowledge. Those traits are also the reason behind their solid relationships not only with their clients, but also with journalists. Bacall Associates also delivers a lifestyle edge to their work to add enthusiasm to their campaigns and guarantee the reach of the right audiences for their clients. 

They are also proud to have a strong marketing edge that allows them to establish innovative concepts and initiatives that transcend, yet balance pure media placement. Bacall Associates often collaborate with upmarket brands and partners such as Aveda, Bentley, Coutts Private Banking, Gossard, Ham Polo Club, Harvey Nichols, Louis Vuitton, Moet & Chandon, Quintessentially, and Selfridges.

Bacall Associates’ integrated PR, marketing and sales campaigns are a cost effective way to build brand awareness by combining high press impact coverage in the leading UK media with regular celebrity endorsements, brand partnerships, targeted promotions and events with a real ‘wow’ factor.

They’ve played an integral role in securing several awards for their clients throughout the years, to firmly establish them as world class properties. Bacall Associates is aware of the need to produce tangible results that’s long term and can be turned into increased sales.

Bacall Associates - 7 Tips to Plan a Memorable Holiday Trip

Are you planning to have a holiday trip with your family? As one of the experts in travel, Bacall Associates views that it will be a great idea because it could create special and sempiternal memories with your family members. Don't stress yourself too much, just focus on the fun and relaxing aspect of it because the Bacall team is here to guide you in planning your getaway.

Get a travel journal

Having your own travel journal can help you prioritize things and be in control of any predicament because this can be a tool for you to cope with different situations since you're knowledgeable about the plans you've made and they're kept in a single place, so the moment you begin planning your holiday trip, get a notebook and write down all your ideas. But if you prefer an electronic journal, you can go with it, just remember that things might go wrong with electronics so it's better to have a printed version of your travel plans.

On the other hand, most prefer a handwritten journal because it provides an emotional experience. You know that whatever you write there is important to you, and you can see your thoughts in your own writing, making memories to every single page. Handwritten journals give stronger impression than electronic journals.

Choose your top travel destinations

If you have a few places in mind, write down those places in your journal and see to it that you'll only make a short list of it, so that it will be easier for you to decide on which place you're going to for your holiday trip. The list may include your top three preferred destinations.

Research each place on the list

Research everything you can about each place on your list to help you compare them a lot more carefully. You can use search engines like Google or Bing with your research, or you can ask your close friends and relatives for more information about each place. You must know the transportation available in each place, and how long will it take you to reach your destination using different types of vehicles. Also include in your research about crossing borders so that you'll know if you need visas or if your passport is in order.

Know the weather

Once you're done choosing your final destination for your trip, the next thing you have to do is consider the things you need to bring as well as the weather condition of that place during the time of your travel. Is it going to be a cold or a warm weather? Pay attention to it because you need to match your clothing to the place's climate. You should include in your journal the list of clothing items you're going to bring, along with the list of cosmetics and toiletries you need. You may also create another list of things you want to bring such as a gadget list, etc.

Prioritize your packing

In case you end up with a lot of things to carry, try eliminating things that aren’t really needed for your trip - just bring the things that are very important to you. Avoid bringing very expensive items because you’ll just worry about their safety during your vacation. You don't want to lose them or get stolen by a thief, right? So just remove these things on your list that may trigger stress to you. If possible, pack lightly because the less baggage you have, the less stressed you will be on your vacation.

Book in advance

Perhaps you've seen this tip a lot of times on different articles. Bacall Associates also consider this tip to be very cost effective. The organization advises you to make your travel arrangements well in advance to get awesome discounts. You can also manage the arrangements perfectly if you're just staying in one place for your holiday trip.

Contact a professional if needed

In case you want a professional help, contact a reliable travel agent to assist you in your travel needs. If you feel that there’s already too much stress to handle, and your worries are starting to become overwhelming, give them a call to get the reassurance that everything will be alright. Write in your travel journal all the reservations your travel agent made in your stead. If anything goes wrong on your journey, your travel agent can be your lifesaver and stress-minimizer because they're the one who's responsible for fixing any problems.

You might not enjoy your holiday trip if you're already stressed out before you even begin. Bacall Associates suggests that you must remain calm all the time so that you can surely enjoy your vacation with your family and build special memories with them that you will cherish forever.