Tuesday, March 1, 2016

Bacall Associates - A team that embodies competitive spirit

A team that embodies competitive spirit, optimistic mind and professional attitude

Bacall Associates is a prominent boutique marketing, public relations and sales support agency that specializes in travel at the top end of the market. The company’s interest includes launching and maintaining profile for airlines, destinations, health retreats, hotel groups, luxury developments, resorts, and travel companies around the world.

Bacall Associates has in-depth knowledge about the travel arena since they’re greatly involved in that sector. They can also use a wide range of media and industry contacts and provide a lifestyle edge to their work by taking the message well beyond the travel pages to the luxury consumer.

As a result of working with both national and international clients for more than 20 years, Bacall Associates has acquired tremendous experience and a pristine reputation in the sector. In particular, their experience includes aviation and infrastructure with some of the best hotels in the world, from independent properties to iconic landmarks, such as the Burj Al Arab in Dubai.

Bacall Associates also established the best public relations strategies for major tourist boards and travel companies throughout the years and build small niche operators in the marketplace. They have an impressive commitment in achieving the specific PR goals of their clients and driving their business.


Some of the best characteristics of Bacall Associates’ team include creative talent and professionalism. They’re known to many as a group of people who accepts any kind of challenges and ends up exceeding their clients’ expectations.

For Bacall Associates, it’s important to build a strong mutual trust between you and your clients to have a long lasting relationship with them. Its members never fail to show integrity, intelligence and optimism in their work, that’s why they’re also trusted by a lot of people including journalists.

To enhance the company’s campaigns and guarantee the reach of the right audiences for their clients, Bacall Associates brings a lifestyle edge to their work. In particular, they work with brands and influencers, such as fashion houses, food and drink companies, celebrities, and industry insiders.

Bacall Associates can develop innovative concepts and ideas that transcend, yet balance pure media placement by bringing a strong marketing edge to what they do. They often collaborate with upmarket brands and partners, including Aveda, Bentley, Coutts Private Banking, Gossard, Ham Polo Club, Harvey Nicholas, Louis Vuitton, Mo√ęt & Chandon, Quintessentially, and Selfridges.

Most of the reviews about the company affirm that the most cost-effective way to build brand awareness is through Bacall Associates’ integrated public relations, marketing and sales campaigns. It combines high press impact coverage in the leading UK media with regular celebrity endorsements; brand partnerships; targeted promotions and events with an imposing factor.

Throughout the years, Bacall Associates has played a vital role in securing several awards for their clients in order to firmly establish them as world class properties. The company is aware of the need to produce tangible results that could turn into increased sales.

Specifically, Bacall Associates provide the following services that can help a lot of clients in reaching their goals and achieve great results:

Public Relations
- Corporate communications
- Creative brainstorming
- Crisis management
- Event management and launches
- Full service press office
- Media placement and feature building
- Photography
- Product placement
- Promotions and competitions

Marketing Communications
- Brand management
- Copy writing and design
- Database development
- Destination marketing
- Direct mail
- Online promotions
- Publishing (working with a specialist outsource company)
- Sponsorships
- Strategic alliances and third party promotions
Sales Promotion
- Exhibition representation
- Product presentation
- Tour operator introductions
- Tour operator training

Jeff Bacall: He is the managing director of Bacall Associates. For over 30 years, Jeff has acquired extensive experience in public relations, marketing, and sales that includes both in-house and external consulting for travel and lifestyle firms. In 1991, Jeff was invited to set up and manage the European Sales and Marketing office for Thailand’s domestic hotel group called The Imperial Family of Hotels. The sale of the group led to the formation of Bacall Associates in 1994.

Charlotte Lowe: She studied Business Studies with Marketing at Bournemouth University. She joined Bacall Associates shortly after she graduates. She also gained significant experience on a work placement year during her degree at a sophisticated rewards and incentives agency. Charlotte discovered her love for travel at a very young age.

Zoe Slater: She gained a BA (Hons) in Politics and Modern History from the University of Manchester, and a Masters in Multimedia Journalism at Bournemouth University. She worked as a freelance journalist for several publications and the Press Association after she graduates in 2009. She became an editor at Wardour where she managed communications projects for clients. In June 2015, Zoe finally joined Bacall Associates after working in The Zetter Group.

Other members of the team include Flora Gandolfo, Claire DaBreo and Nat Frogley. All of them are reliable and diligent individuals who can fulfill the needs of their clients.

Success Stories

Vietnam Airlines: Bacall Associates launched the new direct routes from UK (London Gatwick - Hanoi and Ho Chi Minh City) in December 2011. The company focused on highlighting the destination as a whole and the accessibility brought by the new flights. The campaign had generated 331 pieces of quality press after the first 12 months. It includes main travel items in every national newspaper, national weekend supplement and all the major glossies, as well as some major pieces of broadcast coverage, reaching an audience of over 56 million.

Chiva-Som: Bacall Associates arranged a UK event for Chiva-Som in 2011 at the ultra VIP, 1,500 square meter Louis Vuitton ‘Apartment’ on the top floor of their Bond Street concept store. The company utilized the space to create a ‘pop up spa’ throughout the course of a week, culminating in a gala dinner for VIPs and celebrities. Bacall Associates reached a total of 260 Louis Vuitton private shopping clients, 43 journalists and influencers and 52 VIPs and celebrities. The event ensured considerable press interest, securing six major reviews whilst generating a large number of bookings.


You can pay them a visit at 63 Catherine Place, London if you would like to meet Bacall Associates’ incisive team members. You can also give them a phone call at 0870 428 8401, or send them an email at pr@bacall.net.

If you’re eager to discuss your next project, please contact flora@bacall.net. You can also send your CV to pr@bacall.net if you’re interested in career opportunities or an internship with Bacall Associates.

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